Guides for D2C founders.
Honest notes on Shopify development, theme speed, Meta ads and automations. Written by the team building the stores.
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Shopify7 min read
Headless Shopify: when is it worth it? (An honest guide)
What headless Shopify actually is, what it costs, when it's worth it and when a well-built theme is the better choice — written for founders, not developers.
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Shopify8 min read
Shopify vs WooCommerce for Indian D2C brands (2026)
Shopify or WooCommerce for an Indian D2C brand? An honest comparison of real costs, payment fees, COD, speed, SEO, maintenance and who each platform suits.
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